Home services (multi-trade)No. 0012
A study of 50 home service businesses found 1 in 7 never shows up in Google's AI answers
14% scored zero for their core service, even with good reviews
Get mentioned in AI search
Show up when a homeowner asks ChatGPT or Google who to call.
Terms you'll run into
AI Overviews
The AI-written answer Google shows at the top of some search results. When a homeowner asks who to call, the businesses named in that answer get the first look.
Generative engine optimization (GEO)
Making your business easy for ChatGPT, Google's AI Overviews and similar tools to find, understand and recommend. In practice: clear answers to real customer questions, consistent business details everywhere, and naming the specific areas you serve.
Google Business Profile
Your free listing on Google Search and Maps. AI search tools lean on it to confirm where you are and what you do, so a missing or unverified profile can keep you out of AI answers entirely.
Want this working in your business?
Tell us what you're trying to fix (get mentioned in ai search). A person who sets these up for service businesses will look at your situation and tell you what's worth doing first.
Ask for help setting it up